Harnessing technical SEO and content strategy to deliver a +203% uplift in organic sessions
The Challenge
Measure Monitor Control (MMC) has been providing technical solutions for industrial problems since 1998. They’re technical specialists in the supply of valves, pressure regulation, flow measurement solutions, compressed air purity monitoring and industrial products for hazardous environments.
After successfully managing a website migration from reddragonvalves.com to measuremonitorcontrol.com, MMC wanted to nurture the growth of its market share via a well-founded SEO strategy.
The Solution
Using our extensive SEO expertise, we could cater for Measure Monitor Control’s needs. We carried out a thorough review of the website, identifying and rectifying technical SEO issues, which were restricting the website’s ability to rank. This paved the foundation of our SEO strategy.
An effective content optimisation strategy was put into place, informed by deep industry-leading keyword research. Through the optimisation of category and product pages, vast improvements in organic visibility were seen, over-delivering against campaign KPIs and achieving continued growth still, into 2022.
A content creation strategy was also developed, focused on providing content for top-of-funnel intent and increasing Measure Monitor Control’s topical authority in search and gaining organic link placements. This strategy led to a dramatic increase in organic traffic to the site and a boost in online enquiries for MMC’s tailored industrial solutions.
The Results
Since the project was started, we have managed to increase the marketing funnel at both the top-end and the sharp-end.
- 168% uplift in sessions year-on-year
- 203% increase in organic traffic to the site, as a result of improved keyword rankings
- 72.62% increase in conversions
