11 Basic SEO tips you can use
The chances are you’ve probably gathered some knowledge about Search Engine Optimisation (SEO), read articles, heard information or listened to different opinions about what it is and how it should be implemented. You may have reached the conclusion that it all seems a bit too complicated as there are many factors which help improve the effectiveness of a website and getting that all important highly ranked listing in search engines, namely Google. It can be an overwhelming task but here, in order to simply this for you, we have listed 11 rock solid basic SEO tips that you can use to make your website more effective in organic search (organic = free) and all the things that Google loves! (Although obviously these may well change in the future as Google likes to mix things up!)
1. Content is King!
Creating good web content that is useful, engaging and interesting to the reader and uses relevant keywords will positively affect your SEO. But, don’t just write content full of meaningless keywords, your copy needs to make sense and be appropriate and eligible.
2. Get the Meta Information Right.
Make sure that your Page Titles and Meta Descriptions are well written, relevant and concise. Try not to duplicate meta descriptions or over use keywords as Google doesn’t like this and it might negatively affect the positioning of your website listing. Keep titles and descriptions specific to the page.
3. Pay Attention to URL’s.
Use easy-to-read and understand URL’s. 2 -4 words in a URL is recommended so that it is easy for people to type or copy and paste, for example www.barkweb.co.uk/blog/11-basic-seo-tips-you-can-use! It doesn’t matter if they are long but they should make sense.
4. Create Internal Links.
Make sure you have well formatted internal links on your website. Creating good links from your homepage to other relevant pages on your website is especially effective, as well as linking from other web pages in your website, as this will benefit optimisation.
5. Create Backlinks.
Creating backlinks by getting other websites to link to you will also help improve your optimisation and effective link building is highly rewarded by Google.
6. Add Outbound Links.
Building outbound links to other relevant external websites, such as blogs which relate to your industry, and making appropriate connections within your field will make your website more relevant and useful.
7. Speed it Up!
Remove anything that slows down your website as Google takes page speed into consideration when ranking websites. You can test your site (page by page if you are being diligent) at https://developers.google.com/speed/pagespeed/insights/ or https://developers.google.com/web/tools/lighthouse/.
8. Be W3C Compliant.
Basic mistakes include not adding Alt and Title tags to images, but there are many other common pitfalls – check your site at: https://validator.w3.org.
9. Get Social!
Be active on social media channels and link to your chosen channels; such as Facebook, Twitter, LinkedIn, Instagram and Pinterest. When you publish new content on your website like news or a blog, add and link this on your social media channels. It’s not primarily about the quantity of links you have but the quality of what you’re publishing – remember, Content is King!
10. Keep Your Site Updated.
Make sure you’re keeping your copy fresh and frequently updated as this will also benefit your ranking. Google responds well to websites that are updated and continually keeping their audience engaged.
Analyse and track what results you’re getting so that you can update and make changes where necessary. As a first step make sure you are using Google Analytics, then try using Google Tag Manager so you can attribute click, call and conversions directly from your website. Knowledge is Power!
These are just some of the ways you can quite painlessly make changes to your website to ensure it is optimised. However, if you need help with any of these tips or want to find out more about how we can optimise your website for you, please get in touch with us on 01323 735800, email firstname.lastname@example.org or complete our contact form and we will get back to you.