We are half way through 2015 and have seen significant changes in web design and creativity this year.
Visuals
One of the biggest changes in web design has been an edgier shift towards using large high quality visuals or videos with brief overlaying text on homepages. This is one creative concept that offers a very modern and contemporary choice of web design and is all about creating maximum impact to convey an image. This type of web design also works very well on mobile devices which is an important factor for Google ranking and can have an impact on your search engine optimisation.
Flat Design
Flat design remains a popular choice of web design. Flat design uses a minimalist design approach that keeps usability at the forefront whilst creating a clean fresh design with solid bright colours and two dimensional illustrations and images. Flat design is all about keeping design simple and clear with straightforward strong images to convey messages and information which reduces the need for lots of copy. This type of web design remains very effective and a strong web design option for many businesses.
Multi-Media
Another trend that is remaining solid going forward is the use of multi-media such as videos showing interviews, feedback, guidance or advice which are placed on the homepage. The benefits of multi-media are that videos and moving images tend to grab people’s attention and they will happily sit and watch a video rather than read through pages of copy resulting in more time spent on your website.
Content
Finally, the most important factor to ensure your website is successful is to have effective, structured and well written content which ensures a good user experience and allows people to clearly understand what your business is and what it does. Websites should be easy to read and understand without too much copy or conversely too little copy. Content needs to include your key words and phrases to ensure you rank highly in Google.
For more information on website design or web content call us on 01323 735800 or click here.