Evolution or Revolution? What is the purpose of a website redesign? In general there are only a few reasons why companies want to go through a website redesign: lead capture and conversion goals are not being met, repeated revenue shortfalls or a dated engagement model.

The purpose defines all so establishing this from the start is key to any website redesign project. A successful website shows clarity of purpose whether it is to drive new leads, capture eCommerce transactions or to provide definitive information about who you are and what offers you provide? Website redesign projects present uniquely valuable opportunities to engage your target audiences.

Rebrand or redesign

An easy way to differentiate between evolution and revolution is if a website is simply being redesigned for purpose or if the company is going through a rebrand.

Redesigns naturally occur to stay ahead of the curve of technology, allow responsive display across various sized screens and devices, and to keep the website looking fresh and modern - piquing audience interest and engagement.

Rebrands are something altogether different and involve establishing a new identity and look and feel that may be highly different from what has gone before.

Initial meeting

At BarkWeb, we always start a web design project the same way - with an initial meeting. We use this meeting as a forum to establish the what, why, and how for website rebrand / redesign.

Contact us and we'll book in an initial meeting to find out how to get your website redesign right.