Phase 2
EasyPallets have scheduled in subsequent phases to the project to evolve the website as business grows. The next phase involves adding Pallet Tracking into the design and functionality of the website so that users can track the status nd location of their pallet collection or delivery. This will be using an ID using alpha-numeric code, containing some special characters or symbols.
Phase 3
We identified a third phase where we integrate the Easy Pallets site with the parent companies pallet network system, currently Solitaire but launching Nexus mid-2018. This would be an API integration allowing two-way communication between the EasyPallets website and the parent company pallet delivery network.
Quality assurance and sign off
We like to deliver the first iteration of any website on a known device size, so we chose desktop for concepting and testing. Content started to be populated. Bugs were fixed and the final few nips and tucks made.
During this process we also started our internal quality control sign off which includes testing on multiple device types (Android and Apple smartphones, tablets and desktops) and browsers (Chrome, Safari, Firefox, Internet Explorer etc.), mapping any old URLs, W3C checks, Page Speed optimisation and pre-launch SEO.
Once all testing had been completed the website was moved to a production server and DNS changed. The launch of the site was ‘soft’ so we didn’t get out the bunting and shout about it immediately.
Web Launch
We consider launching a website the start of ‘the next phase’, once the baby is born it needs constant attention, an occasional tweak and change. We continue to monitor Google Analytics and the site performance in Google and Bing organic search result pages, as well as Google Search Console to make sure any indexing issues are fixed quickly and efficiently.