Optimising for off-page factors involves enhancing the search engine and user perception of a site’s popularity, authority, trustworthiness and relevance. This is accomplished through a number of off-page strategies. Namely other reputable and authoritative websites linking to your website, effectively issuing a ‘vote of confidence’ in the quality of your content.
Building backlinks as part of a link-building strategy is at the heart of off-page SEO. Search engines will use backlinks as an indicator of content quality, with sites that have a high number of authoritative backlinks generally ranking above sites with fewer backlinks.
At BarkWeb, our tried and tested link building service creates authority for your brand; increasing respective search engine positioning whilst simultaneously increasing referral traffic. Rest assured, we only adhere to ethical, 'white-hat' link building strategies, ensuring your brand continues to be held in high regard.
Whilst building backlinks from external websites is the chief off-page SEO strategy, there are other activities that occur outside of your own website that have an impact on SEO. Social media marketing, as well as influencer marketing, are prime examples. Social signals, in a similar way to backlinks, are viewed by search engines as “vouches” for the quality of your content - providing referral traffic to your website to boot.
To find out more about our digital marketing services and to discuss your requirements, call Ben Keeley on 01323 735800, or email firstname.lastname@example.org, alternatively you can fill in our contact form and Ben will get back to you.