Optimising for off-page factors involves enhancing the search engine and user perception of a site’s EAT principles, or, its expertise, authority, and trustworthiness. This is accomplished through a number of off-page strategies. Namely other reputable and authoritative websites linking to your website, effectively issuing a ‘vote of confidence’ in the quality of your content.
Building backlinks as part of a link-building strategy is at the heart of off-page SEO. Search engines will use backlinks as an indicator of content quality and authority, with sites that have a high number of authoritative backlinks generally ranking above sites with fewer backlinks.
At BarkWeb, our tried and tested link building service creates authority for your brand; increasing respective search engine positioning whilst simultaneously increasing referral traffic. Whilst we continue to see a growth in dubious 'black hat' techniques, BarkWeb is committed to the use of ethical, long-term 'white-hat' link building strategies. This ethical approach ensures your backlinks stand the test of time and continue to provide sustainable results for years to come.
Whilst building backlinks from external websites is the chief off-page SEO strategy, there are other activities that occur outside of your own website that have an impact on SEO. Social media marketing, as well as influencer marketing, are prime examples. Social signals, in a similar way to backlinks, are viewed by search engines as “votes” for the quality of your content - providing referral traffic to your website to boot.
Search Engine Optimisation is a constantly moving target. Google continuously updates it's algorithm to provide the best, most relevant content for a user's search query. Here are the SEO trends to watch for 2022....
Where should you focus your investment to achieve the most effective marketing campaigns? What sort of activity should you undertake? Who should you target and how?
To find out more about our digital marketing services and to discuss your requirements, call Ben Keeley on 01323 735800, or email email@example.com, alternatively you can fill in our contact form and Ben will get back to you.