There’s a common struggle online, the knife-edge balancing act between attention scarcity and information overload. We’re seeing users doing more and more product research online than ever before, options are increasing, and a typical users consideration...

Site speed is somewhat a grey area in SEO. It’s a little unclear on how much Google takes this into consideration in their ranking algorithm. Here at BarkWeb, it’s a factor that’s been at the forefront of our minds for a long time, and that’s why we’ve...

When potential customers are looking for a local shop or service provider "nearby", that’s a strong signal of intent. Last year, Google discovered that smartphone users in particular were dropping location qualifiers like postcodes, towns and counties...

Digital has always been measurable, with accessible metrics for analysing performance that makes it easier to attribute than traditional marketing methods, such as print. For a long time, measurement was relatively straightforward but with the advent...

If you are thinking of getting a new website designed for 2018, now is an ideal time to start thinking about your project so you have sufficient time to plan ahead and consider the kind of website you want for your business.   

Points to Consider...

We kind of love the school holidays. Quieter roads on the commute to work mean an extra ten minutes or so in bed. But the quietness of the roads, got us thinking about website traffic and what the school holidays mean for B2B businesses like ours (and...

Ok, so no doubt you have heard of the new General Data Protection Act which is coming into force on May 25th 2018 across the whole of the EU. Well if you haven’t may, I suggest a quick Google Search as it is not my aim to garble out the same old same...

Google's mobile-first indexing is rolling out

To briefly explain to anyone new to this, Google's mobile-first indexing uses the mobile version of a website's content for indexing and ranking. The rationale for this is simple: most Google users now access...

Google refocuses its algorithm yearly, with new ranking factors becoming more and more important. In 2014, it was HTTPS. In 2015, mobile usability came to the front. In 2016, it was RankBrain, and 2017, another push toward HTTPS websites. Now, in 2018,...