BarkWeb

Digital has always been measurable, with accessible metrics for analysing performance that makes it easier to attribute than traditional marketing methods, such as print. For a long time, measurement was relatively straightforward but with the advent...

If people are searching for something near them, that’s a pretty strong signal of intent. Last year, we noticed that smartphone users in particular were dropping location qualifiers like postcodes, towns and counties from their local searches. So old...

If you are thinking of getting a new website designed for 2018, now is an ideal time to start thinking about your project so you have sufficient time to plan ahead and consider the kind of website you want for your business.   

Points to Consider...

We kind of love the school holidays. Quieter roads on the commute to work mean an extra ten minutes or so in bed. But the quietness of the roads, got us thinking about website traffic and what the school holidays mean for B2B businesses like ours (and...

Ok, so no doubt you have heard of the new General Data Protection Act which is coming into force on May 25th 2018 across the whole of the EU. Well if you haven’t may, I suggest a quick Google Search as it is not my aim to garble out the same old same...

Google's mobile-first indexing is rolling out

To briefly explain to anyone new to this, Google's mobile-first indexing uses the mobile version of a website's content for indexing and ranking. The rationale for this is simple: most Google users now access...

Google refocuses its algorithm yearly, with new ranking factors becoming more and more important. In 2014, it was HTTPS. In 2015, mobile usability came to the front. In 2016, it was RankBrain, and 2017, another push toward HTTPS websites. Now, in 2018,...

At BarkWeb, we love content. We believe content is queen, content is invaluable and we have a lot of fun coming up with ideas for it and then creating it. However, we’re the first to admit sometimes it’s a bit of a challenge to find the right balance...

On Tuesday last week, it was internet safety day. We thought it was important to pick up on this topic, not only because we build websites and work tirelessly on the internet ourselves, but to also give you a bit of an insight about what is happening...