Data-driven paid search             

We are an independent, Google Accredited PPC Agency based in Eastbourne, East Sussex. We help ambitious businesses thrive with targeted PPC campaigns.

What is PPC?

Forget the jargon. In simple terms, pay per click advertising (PPC), is a form of digital promotion whereby you only ever pay when a user clicks on your ad. You're fully in control of how much you pay for each click and how much budget to allocate to your advertising campaigns each month, ensuring you never overspend. 

PPC is a highly cost-effective method of advertising online, with the ability to have ads displaying in front of your target audience within minutes of launching a campaign. 

what is ppc?
why ppc?

Are you looking for a PPC partner to transform your results?

BarkWeb is a PPC agency for daring businesses who want to achieve outstanding results from their PPC advertising. Results-driven and creatively acute, we collaborate with you to understand your industry and target audience. Campaigns and personable ads are then created to engage and convert your audience like never before. 

Everything we do within the digital marketing arena is attributable, so we can prove our value and deliver a meaningful return on your investment. 

Creative Data-Driven PPC in Sussex

Google processes 3.5 billion search queries every day. PPC seeks to place your business above organic search results, in front of your ideal customer, wherever they are on the internet. Benefit from cost-effective growth through qualified enquiries with BarkWeb, a Google Partner agency.

google partner

Our Approach to PPC

Great PPC is the marriage between data-driven decisions and an iterative, creative approach. The combination of these two allow BarkWeb to provide strategic PPC advertising that delivers long term, tangible business growth for your brand. 

Of course, PPC must align with your business strategy if you want it to deliver a return on your investment. Every digital marketing we manage involves experimentation and analysis on a grand scale! Through a mixture of manual and automated bidding strategies, we'll endeavor to reduce the costs associated with your Google Ads campaign and hit targets. 

Manual Bidding

Manual bidding can be summed up in one word: control. Bidding manually allows us to consistently "test" keywords. At BarkWeb, our Google PPC experts test different strategies to improve campaign performance. Whether you want to bid for page position or keyword optimisation, we advise on the best strategy for your business. This ensures we achieve the best possible cost-per-conversion (CPA).

Conversions and Call Tracking

Call conversion tracking bridges the gap between website visits and calls to your business. With this technology, we can determine which keyword generate phone calls. We have access to the data we need to shift your budget to the keywords generating leads. 

Google Ads Reporting

Our mission is to not only provide great results and exceptional customer service, but also to maintain 100% transparency, 100% of the time. Therefore, we provide detailed monthly, bi-weekly or weekly reporting. It acts as a simple and effective way for you to understand how your campaigns are perming. Click-through rates, impression share, average cost-per-click, and Google Ad spend; our reports have all the information you need.


Why BarkWeb?


We’ve been in the PPC game since 2001. We’ve seen it all, and have tried and tested methods to improve campaign performance across a number of industries and sectors. With BarkWeb, you're in a safe pair of Google Accredited Partner hands (& proud to be the only partner in Eastbourne!)

How do you report on PPC progress?


We develop a bespoke PPC dashboard for each of our clients which summarises performance across SEO, PPC, Social Media and any other channels agreed upon. Reflections are also provided, which point out successes and areas of improvement for the campaign, based on pre-agreed objectives. 

What is the difference between SEO and PPC?


SEO is the set of processes and techniques used to increase your website’s visibility in search engines like Google and Bing ‘organically’ (without the direct exchange of money). PPC is a method of advertising across networks, using a Pay-Per-Click pricing model. You pay for each click on your adverts, which direct online traffic to your website. Both methods can be used as part of long-term growth, whereas PPC is uniquely favoured for generating short-term results. 

Find out what we can do for your business

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