We're a trusted and well-established Google Partner, one of the first in East Sussex back when the Google Partner scheme first rolled out. Our campaigns deliver exceptional value for money and at a ROI that keeps your business healthy. All thanks to our PPC specialists, who have been providing their services to Eastbourne and East Sussex since 1999.
Pay per click (PPC), or paid search, uses paid adverts positioned at the top of search results to target potential customers who are specifically searching for your products or services at their time of need. This marketing technique costs the advertiser when someone who has searched using a keyword that we bid on at auction, then clicks on the advert or if we display adverts after every 1,000 impressions. This action-based form of advertising by its very nature is often preferred to traditional paper-based marketing methods that don't yield this level of attributable engagement.
The challenge with PPC is adapting to changes in consumer intent and evolving digital landscapes. Our role is to make sure you don’t get left behind and evolve your paid search campaigns with these changes.
PPC puts you at the top of search results for targeted searches of your products or services. A typical strategy for paid adverts is to display above organic search engine results so that you are seen at the top of search engines such as Google and Bing. Placing your business in such a prominent position on search allows you the best chance to leverage traffic and sales through measurable investment.
A key benefit of paid search is that you can target your campaign locally or globally and direct your campaign to reach the right people at the right time. PPC campaigns allow you to choose your daily budget and bidding strategy among a myriad of other settings to customise a bespoke campaign as per your requirements.
Target keywords and phrases drive visitors to your website and meticulous daily monitoring, with minor tweaks, ensures your campaign is optimised and working as cost effectively as possible. Conversion data provides meaningful statistics, including ROI, so you can see what value you get from your investments.
Paid search services include:
As a general rule of thumb, accounts spending less than £5,000 per month in Google Ads and Bing Ads typically require between £275/month and £550/month for management. Anything more than £5,000 per month in ad spend may require more time to manage, so is likely to require a higher monthly management fee.
Where should you focus your investment to achieve the most effective marketing campaigns? What sort of activity should you undertake? Who should you target and how?
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