Our search engine optimisation service offers more than simply ranking highly in Google. Narrow focus on keyword positions is now a legacy practice, replaced by a more holistic methodology where conversions are the priority.
Our goal is to work out how to fuel your business growth whether that be through the right referral source or a dedicated content optimisation campaign to make the most of your website's current authority, relevance and provenance. We like to think of ourselves as enablers. We enable your website to become a beacon to all potential visitors, featuring prominently in SERPs. Attaining a top 3 position provides some well-earned perks, like good click-through rates earned through being visible at a crucial part in the customer journey.
90% of all UK and US searches happen on Google, so we make sure you are fully optimised for their ever-changing algorithm. Google has 200+ ranking factors, it’s a highly sophisticated search algorithm and preparing your website to perform well against these factors is a challenge that you should not skimp on!
Needless to say we don't ignore other search engines either. In the UK, Bing comfortably holds a 5% total search engine share and allows you to feature on many Microsoft and Yahoo sites. Yandex enjoys a 40% share of Russian searches, offering strong competition to Google for a significant area of the world. Baidu now serves over 700 million Chinese users, a market share of roughly 75%, making it critical for any business targeting Chinese markets.
Our approach to SEO is almost entirely data-driven. We constantly ask ourselves "what does the data tell us?". An outcome of this questioning is that we established three core stages for all of our SEO work: measure, change and repeat.
BarkWeb's core SEO packages cover the SEO essentials, in order to ensure a comprehensive and effective SEO campaign. Packages range from Bronze to Gold, reflective of the services offered. If you're after something more bespoke? No problem, drop us an enquiry and we'll get to work with a custom specification that meets your SEO requirements.
Here is a list of the SEO services we offer to clients in Eastbourne and surrounding areas.
We provide our SEO services to companies throughout Eastbourne and wider East Sussex. Every digital marketing campaign we manage involves experimentation and analysis on a grand scale! We use data from our SEO tools to plot baseline rankings, monitor website traffic levels, on-page events and conversions, conduct technical SEO audits, backlink profiling and link building, and a whole host of other things to gather as much useful data as we can. We then make changes. Measure. Change. Measure... You get the gist.
Why not use our free SEO audit tool to identify any technical SEO improvements you could be making on-site.
Search Engine Optimisation is a constantly moving target. Google continuously updates it's algorithm to provide the best, most relevant content for a user's search query. Here are the SEO trends to watch for 2022....
Where should you focus your investment to achieve the most effective marketing campaigns? What sort of activity should you undertake? Who should you target and how?