Our search engine optimisation service offers more than simply ranking highly in Google. Narrow focus on keyword positions is now a legacy practice, replaced by a more holistic methodology where conversions are the priority.
Our goal is to work out how to fuel your business growth whether that be through the right referral source or a dedicated content optimisation campaign to make the most of your website's current authority, relevance and provenance. We like to think of ourselves as enablers. We enable your website to become a beacon to all potential visitors, featuring prominently in SERPs. Attaining a top 3 position provides some well-earned perks, like good click-through rates earned through being visible at a crucial part in the customer journey.
90% of all UK and US searches happen on Google, so we make sure you are fully optimised for their ever-changing algorithm. Google has 200+ ranking factors, it’s a highly sophisticated search algorithm and preparing your website to perform well against these factors is a challenge that you should not skimp on!
Needless to say we don't ignore other search engines either. Bing boasts a 30% total search engine share, and allows you to feature on many Microsoft and Yahoo sites. Yandex enjoys a 60% lions-share of Russian searches, making it more popular than Google for a significant area of the world. Baidu serves over 600 million Chinese users, a market share of 56%, making it the second biggest search engine in the world behind Google, and critical for any business targeting Chinese markets.
Our approach to SEO is almost entirely data driven. We constantly ask ourselves "what does the data tell us?". An outcome of this questioning is that we established three core stages for all of our SEO work: measure, change and repeat.
Our SEO skills include:
We provide our SEO services to companies throughout Eastbourne and wider East Sussex. Every SEO campaign we manage involves experimentation and analysis on a grand scale! We use data from our SEO tools to plot baseline rankings, monitor website traffic levels, on-page events and conversions, conduct technical SEO audits, backlink profiling and link building, and a whole host of other things to gather as much useful data as we can. We then make changes. Measure. Change. Measure... You get the gist.
Why not use our free SEO audit tool to identify any technical SEO improvements you could be making on-site.
With Google recently making it free to advertise on Google shopping and average cost-per-click falling across the board, now’s a great time for a lot of businesses to take advantage of Google Ads.
In this blog, we’ll walk you through the process of setting...
Google launches rising retail categories for marketers.
Google’s “Rising Retail Categories” tool provides marketers with data on the most-searched-for product categories.
Throughout recent months, consumer interest has rapidly shifted on a monthly, even...