What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is about positively affecting the visibility of websites and web pages in unpaid search results, often called ‘natural’ or ‘organic’ rankings in search engines such as Google, Yahoo and Bing.
Typical websites receive a significant amount of traffic from search engines so it tends to be the case that successful digital marketing strategies include a component of SEO for generating more traffic, not just for the sake of it but to generate relevant traffic who have used the search engine to find your business at their time of need.
- Search Engine OptimisationSearch Engine Optimisation
Search Engine Optimisation
SEO is all about getting your website ranking highly for the keywords most relevant to your business. It covers a broad range of activities that involves content, contextual data and link building. The results of SEO activity is that your website becomes more relevant and increases your natural rankings within search engine result pages, which in turn can affect the amount of traffic you get to the website and the amount of conversions (sales or enquiries).
We provide monthly SEO services to clients where we research, plan and implement effective SEO strategies on their behalf, or, as an alternative solution, can perform as an SEO consultant where our role is much more about educating and auditing current practice within in-house marketing teams for better, more effective results from inside a business.
- SEO serviceSEO service
Our SEO Service
The scope of our SEO service varies from one-off audits to assess current levels of on-site optimisation, to providing a "fix list" that helps improve your keyword rankings, all the way up to having an ongoing monthly SEO allowance where we perform short, medium and long term optimisation techniques to comprehensively improve your websites organic rankings in search engine result pages.
Our monthly SEO reports detail only the most insightful information with intelligent analyses that identifies key changes and behaviors in your website traffic.
Our SEO service will:
- Achieve page one listings and improved rankings for your website in search engine result pages
- Direct relevant traffic to your website from organic search
- Increase sales conversions or enquiries
- Improve your websites prominence and perception online
- Provide essential information about your customers
- SEO ProcessSEO process
Step 1 - Website Audit
The website audit is a general health check that analyses your websites on-site optimisation and sets a baseline for your keyword and key phrase rankings against which we measure future changes and improvements. We provide an audit report and make recommendations. The audit includes:
- Technical SEO audit
- Keyword research
- Backlink analysis and research
- Competitor analysis and research
- Audit report
- SEO strategySEO strategy
Step 2 - SEO strategy and implementation
The key questions in any SEO strategy are, 'What are the goals?' and 'What is the purpose of the SEO campaign?' This will steer the planning and future improvements. We generally categorise our optimisation service into three areas, short, medium and long term projects.
Short term projects include “quick wins” such as basic on site optimisation – title tags, H1s, meta descriptions of your category pages & homepage.
Medium term projects include creating new content for category pages, implementing “behind the scenes” code based technical changes, creating a keyword list, and building out a seasonal keyword plan.
Long term projects include optimising product pages and link building.
Step 3 - Monthly SEO reports
Our reports aren't just numbers and stats. It's intelligence and insight, straight to your inbox.
One great advantage of SEO over traditional marketing methods is that it's easy to track and attribute, meaning measurable results to give your decision-makers the insights they need to prove a return on investment (ROI) across digital marketing channels.
Our SEO reports measure the success of your website in organic search results pages and how people interact and engage with your website across platforms and devices. It proves what works and what doesn't and explores why.