BarkWeb offers transparent, tangible search engine optimisation services to ambitious businesses in Eastbourne and surrounding Sussex. Designed to improve your business’s search position, improve online visibility & outrank any competition for keywords that matter to your business.
Forget the jargon. In simple terms, Search Engine Optimisation (SEO) seeks to improve your websites visibility in search engines through the correct configuration of your website. This configuration will be determined by your overarching business objectives and influenced by search engine algorithms.
As search algorithms have evolved, the discipline of SEO has become increasingly advanced. Our SEO experts continuously monitor Google's algorithm, adapting strategies where necessary to ensure BarkWeb client's remain ahead of changing SEO trends.
Optimising your website for organic search results will improve your site's visibility, making it easier for customers to find your business. With 75% of clicks going to first page rankings, SEO is a must for the digital success of your brand. An in-depth SEO audit can identify areas where your organic search presence can be improved and provide meaningful recommendations on how to manage that.
Ultimately, SEO is significant as it improves the visibility of your website, meaning you receive more website traffic and have a greater chance of converting prospects into paying customers.
Google processes 3.5 billion search queries every day. More importantly, only 25% of these users make it to page 2 of Google. SEO seeks to place your business on the 1st page of Google, whereby it can benefit from cost-effective, long-term growth through organic enquiries.
Great SEO is the marriage between data-driven decisions and an iterative, creative approach. The combination of these two allow BarkWeb to provide ethical SEO that delivers long term, tangible business growth for your brand.
Of course, SEO must align with your business strategy if you want it to deliver a return on your investment. Every digital marketing campaign we manage involves experimentation and analysis on a grand scale! We use data from our SEO tools to plot baseline rankings, monitor website traffic levels, on-page events and conversions, conduct technical SEO audits, backlink profiling and link building, and a whole host of other things to gather as much useful data as we can.
Despite being the backbone of most successful SEO campaigns, technical SEO is often overlooked as it's "out of sight". As such, as part of our SEO service, we ensure complete regular technical SEO audits of your website are undertaken to spot and fix any developing issues that may have appeared, giving your website the best chance to rank highly in the search engine results page.
Great content on your website alone isn't enough to guarantee success, however. Our team have extensive knowledge in SEO, PR and content marketing, putting us in a position of strength when it comes to promoting your website online. We help you get your brand in front of your target audience at the right time in their purchase journey.
Website content is all about creating an awesome user experience. Why serve up drivel when you can provide something real and truly engaging? Through in-depth keyword research, we'll create targeted content, designed to engage and convert your target audience at every opportunity.
We’ve been in the SEO game since 2001, servicing clients in and around Sussex. We’ve seen it all, and have tried and tested methods to improve the organic visibility & leads for clients from all industries & sectors. With BarkWeb, you're in a safe pair of Google Partner Accredited hands. Check out our case studies for more results.
We never guarantee particular rankings or results and any agency that does is deceiving you. The truth is, Google is constantly updating their algorithm and there will always be uncertain volatility. Despite this, we aim to increase organic leads, conversions and revenue - metrics that will have a tangible impact on your business. With our expert knowledge and experience, you will see significant improvements.
SEO is a long-term strategy. It can take months for efforts to fully come to fruition. However, on occasion we have seen results far more quickly. It really does depend on how competitive the search results are for your industry, and what the key elements of the strategy we need to focus on are. It’s also important to remember that SEO is never “complete”. It needs to be worked on constantly in order to keep ahead of the competition.
We develop a bespoke SEO dashboard for each of our clients which summarises performance across SEO, PPC, Social Media and any other channels agreed upon. Reflections are also provided, which point out successes and areas of improvement for the campaign, based on pre-agreed objectives.