Google Ads is an online advertising platform developed by Google. In its simplest form, it allows advertisers to bid on certain keywords in order for clickable ads to appear on Google Search Engine Results Page (SERP). Over the years Google’s advertising platform has expanded beyond ordinary Search or Text Ads and now includes a range of different formats including Google Shopping, Google Display and Youtube Ads.
Investing in Google Ads is an incredibly effective way to not only drive traffic and conversions but also increase online visibility and brand awareness. By using specific targeting methods you can effectively transcend the boundaries of organic SERPs making sure your ads are always top of the first page of search results.
We help businesses make more money online through smart, data-driven Google Ads management. Our campaigns are conversion-focused and highly optimised - above all else, we ensure that your Google Ads campaigns are profitable, generating tangible growth for your business.
We blend data analysis, automation, creativity, and user behavior research to offer our clients a truly bespoke Google Ads management service.
Our Google Ads services include advertising across the following networks:
Put your products in front of the people who are ready to buy, through Google’s own Shopping network, managed by an accredited Google Partner. Google Ads Shopping is the channel of choice for ecommerce retailers wanting to drive incremental performance across their product inventory.
Where it all began for, formerly, Google Adwords. Google search ads are text based ads that are displayed with organic search results in the SERPs. Search ads appear either at the top, above organic search results, or at the very bottom of the page.
Google search ads are perfect for getting in front of your target audience when they're ready to buy. By targeting keywords with buying intent, you can reach shopping when they're searching for the products and services you offer.
While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren't necessarily looking for them yet.
Display campaigns make use of Google's 'display network', which is made up of partner websites, gmail, apps and videos. Using the network, you're able to set where or when you want your ads to be shown based on features of your ideals audience, such as their age, gender, or interests.
With over 2 billion users worldwide, Youtube, a platform owned by Google, is a perfect place to target your potential customers.
Video ad campaigns are placed before, during, or after Youtube videos and within search results. Similar to other forms of advertising already mentioned, you can use demographic targeting and reach your ideal audiences based on age, gender, and interests.
Video ads are perfect for targeting your audience at the wider end of the sales funnel, to build awareness of your product or service, where impressions and reach matter.
Google processes 3.5 billion search queries every day. Google Ads seeks to place your business in front of your ideal customer, wherever they are on the internet, whatever stage in their purchasing journey. Subsequently, your business will benefit from cost-effective growth through qualified enquiries.
We’ve been in the Google Ads game since 1999, servicing clients in and around Sussex. We’ve seen it all, and have tried and tested methods to improve the sales & leads for clients from all industries & sectors. With BarkWeb, you're in a safe pair of Google Partner Accredited hands.