Expert Google Ads Agency in Sussex
We are a digital marketing agency and an accredited Google Partner providing Google Ads campaign management to companies across the UK. By investing in a digital advertising campaign, tailored to your business goals, you will drive more business to your website, gain tangible results and a positive return on your investment.
What is Google Ads?
Google Ads is an online advertising platform that allows advertisers to bid on keywords so your ads appear on Google Search Engine Results Pages (SERPs). Over the years Google’s advertising platform has expanded beyond ordinary Search or Text Ads and now includes a range of different formats including Google Shopping, Google Display and YouTube Ads.
Investing in Google Ads is an incredibly effective way to drive traffic and conversions, increase online visibility and brand awareness. Using specific targeting methods will effectively transcend the boundaries of organic SERPs, ensuring your ads are always top of the first page of search results.
Our Google Ads Services
We help businesses increase their return on investment through smart, data-driven Google Ads management. With conversion-focused and highly optimised campaigns, we will ensure your Google Ads campaigns are profitable and generating tangible growth for your business. Blending data analysis, automation, creativity, and user behaviour research to offer our clients a truly bespoke Google Ads management service.
Our Google Ads services include advertising across the following networks:
Google Shopping
Put your products in front of the people who are ready to buy, through Google’s own Shopping network, managed by an accredited Google Partner. Google Ads Shopping is the channel of choice for ecommerce retailers wanting to drive incremental performance across their product inventory.
Google Search Ads
Where it all began for, formerly, Google Adwords. Google search ads are text based ads that are displayed with organic search results in the SERPs. Search ads appear either at the top, above organic search results, or at the very bottom of the page. Google search ads are perfect for getting in front of your target audience when they're ready to buy. By targeting keywords with buying intent, you can reach shopping when they're searching for the products and services you offer.
Google Display Ads
While search ads are based on text and let you target specific keywords, Display ads are image-based and allow you to target people who are likely to be interested in your products but aren't necessarily looking for them yet. Display campaigns make use of Google's 'display network', which is made up of partner websites, Gmail, apps and videos. Using the network, you're able to set where or when you want your ads to be shown based on features of your ideals audience, such as their age, gender, or interests.
YouTube Video Ads
With over 2 billion users worldwide, YouTube is a platform owned by Google and a perfect place to target your potential customers. Video ad campaigns are placed before, during, or after YouTube videos and within search results. Similar to other forms of advertising you can use demographic targeting and reach your ideal audiences based on age, gender, and interests. Video ads are perfect for targeting your audience at the wider end of the sales funnel, to build awareness of your product or service, where impressions and reach matter.
Data-Driven Google Ads Management
Google processes 3.5 billion search queries every day. Google Ads seeks to place your business in front of your ideal customer, wherever they are on the internet, whatever stage in their purchasing journey. Subsequently, your business will benefit from cost-effective growth through qualified enquiries.
