Information | Opinion | Insight
+80% Conversion Increase For Online Store
Nationwide SEO and Google Shopping campaign for ecommerce store serving Inspection Cameras
Access Cameras are the market leaders for state-of-the-art inspection cameras in the UK and are the official suppliers to Local Councils, the Police, Fire Brigades,...
Apprenticeships - Our Commitment to Future Generations
This week is National Apprenticeship week and as an employer who both enjoys and is committed to training, we thought we would explain what apprenticeships are, take a look at them as an alternative to a degree, explain how we recruit and select apprentices...
How to Filter Spam, Bots and Crawlers Efficiently in Google Analytics
Google Analytics is perhaps the single most important tool for business owners with a digital presence. The platform allows the owner to understand traffic sources, user behaviour and conversion characteristics. This data is invaluable and can be used...
300% Increase in Revenue For UK Quad Bike Retailer
Storm Buggies approached BarkWeb to commission a national UK-wide campaign targeting searches for their products.
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Examined: Customer Acquisition and Retention
Where should you focus your investment to achieve the most effective marketing campaigns? What sort of activity should you undertake? Who should you target and how?
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Case Study: Marlow Ropes
International SEO For Global Rope Manufacturer
Marlow Ropes is a well-renowned, global rope manufacturer for a variety of applications, from yachting to abseiling, with clients in the military, leisure marine, and construction. Marlow Ropes approached...
The Need to Know SEO Trends for 2021
Search Engine Optimisation is a constantly moving target. With Google updating it’s algorithm on a regular basis in the hopes of continuously providing the best, most relevant content for a user's search query, it can be difficult to keep up.
However,...
2020 in review
2020 eh?...
Thinking back to the start of 2020 we remember Boris banging on about Brexit and how this year would be a "great year for Britain"... the chances are he wasn't factoring in a global pandemic and we still seem to be in a right old tangle with...
Google's 'Page Experience' Update Will Go Ahead in May 2021 with Visual Indicators
Six months ago now, this past May, Google announced its plans to introduce a new ranking signal to its algorithm, built on ‘page experience’ as measured by Core Web Vital metrics. These Core Web Vitals measure specific engagement metrics and aim to understand...
Progressive Web Apps vs Native Apps
Every year, people are spending more and more time on mobile devices to access the internet. In fact, people consume 2x the amount of content on mobile than they do on desktop. Because of that, learning about different ways for your users to access your...