Information | Opinion | Insight

How Bing's New Robots.txt Tester Can Help SEOs Identify Crawling Issues

Since the beginning of the search engine age, webmasters and SEOs have constantly been looking for reliable and efficient tools to manage their websites relationship with web robots/crawlers/spiders. While robots exclusion protocol gives the power to...

Read more

How to track phone calls on your website for free.

Tracking phone calls can be done using event tracking in Google Analytics, with some basic Tag Manager setup. It's completely free, and will really help with conversion tracking on your website....

Read more

How To Obtain Your Google Ads Certification

The Google Ads certification is an important credential for many marketers, whether they be a Paid Media Specialist or a fully-rounded Digital Marketing Executive.

It has become one of the few standardised ways to prove a certain level of digital marketing...

Read more

Writing Content That Survives Google Algorithm Updates

Digital marketers, especially SEOs are far too accustomed to reacting to Google’s changes; especially Google algorithm updates. For years, marketers have claimed to have found the holy grail of ‘content mixes’, sure to appease Google and their future...

Read more

Responsive Search Ads Have Received an Update

Google is adding new features to its responsive search ads, ad copy options with dynamic features and increasing its helpfulness with cross-campaign results and asset suggestions.

On the 15th July, Google announced that it would be increasing the features...

Read more

How To Spend Your Free Google Ad Credit

On the 27th of March, Google announced that it would be contributing $340 million in Google Ad credits to all SMB’s with active accounts over the last year. This was in the hope of allowing these businesses to remain in contact with vital consumers, at...

Read more

Google Algorithm Update

Google recently rolled out a new core update, on 4 May (known to most of us resident geeks as Star Wars day “May the fourth be with you”). This core update was the second of 2020, with the first core update in January....

Read more

Using Bing Places To Grow Your Business

Bing Places is one of the most effective places to list your business online, not only that but it’s completely free. There’s loads of good reasons why you should list your business on Bing Places, here are just the top three reasons:

1. Bing Places puts...

Read more

Google Algorithm Update: User Experience to Become a Ranking Factor

On the 28th of May, Google announced that it would be introducing a new ranking factor, combining Core Web Vitals with existing user experience factors, to improve the way it evaluates the overall experience provided by a webpage. This means that if Google...

Read more

Google Featured Snippet Update

Recently, during your usual searches, you may have encountered Google’s new featured snippet update, whereby users are sent to the relevant text highlighted on the linked webpage.

This change was implemented on the 3rd June, confirmed by Google SearchLiason...

Read more