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The definition of accessibility as far as websites are concerned, and according to The World Wide Web Consortium (W3C), is; “Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web, and that...

Over the years, consumers have become increasingly distrusting of traditional advertising. Content marketing has since grown itself as the favoured digital marketing method of choice for contemporary marketers. However, content marketing must be utilized...

Social Media Management can be time consuming. It’s become increasingly difficult to keep yourself abreast with changing social media requirements, especially in today’s digital age. This blog aims to be your one-stop-shop, covering the optimum image...

Do you explore enough? Why should we explore?...

It’s reported that around 77% of smartphone users use navigation apps often. Of those apps, Google Maps is by far the favourite, conducting 67% of the market share.

This wouldn’t come as a surprise to most. Google maps provides users with high quality...

Keyword research is fundamental to search engine optimisation, in many ways, it’s the foundation of all marketing funnels – searches are expressions of what people are looking for. 
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A persona is a stereotypical profile that can reliably segment realistic groups of your audience. Usually personas are based on data in web analytics combined with user research....

Why influencer marketing could be the new string to your bow and how to integrate it into your existing marketing plan....

It's been a while since we first started running websites using our new headless CMS and we've learnt some really rather interesting findings about the benefits of using headless when search engine optimisation is a requirement for your marketing strategy...

A beginner's guide to title tags and meta descriptions, how to implement them using Jolojo and how to optimise them using data analysis....

With Nominet sending out reminder emails about the public availability of all .uk domains, should you buy yours?...

Google Ads can be a complicated area to fully understand so here we have outlined the basics of what Google Ads is and how to set up a Google Ads account....