How to keep business continuity during the UK coronavirus lockdown

The fast paced spread of the coronavirus has impacted everyone and all businesses in the UK, and around the world. In this unprecedented time, it’s difficult to know what the future holds for many businesses but through measurement, insight and support...

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The definitive marketing jargon guide

The expansion of digital marketing over the last few years has introduced us to some new, weird and wonderful words and acronyms that are now used on a daily basis around the world within numerous marketing offices and agencies.

Instead of sitting there...

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Keyword gap analysis step by step

Search engine optimisation can be very competitive. For each query that a user enters into a search engine, there are usually thousands if not millions of results. This means that usually there are other businesses offering a similar product or service...

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Digital Learning Day: The best digital marketing resources

The digital revolution has provided unparalleled access to information, and empowered people to do their own research, self-education and learning. Digital Learning Day seeks to celebrate the use of digital technology in learning and in particular highlights

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What is Optimise?

What does “optimise” mean?

Predominantly when BarkWeb refer to “optimise”, we’re referring to search engine optimisation, or SEO, as it’s commonly known. SEO positively improves the visibility of websites and web pages in unpaid search results by improving...

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Web accessibility guidelines: What are they and how to meet them

The definition of accessibility as far as websites are concerned, and according to The World Wide Web Consortium (W3C), is; “Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the Web, and that...

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How to create a successful content strategy in 2020


Over the years, consumers have become increasingly distrusting of traditional advertising. Content marketing has since grown itself as the favoured digital marketing method of choice for contemporary marketers. However, content marketing must be utilized...

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Overview of social media image sizes

Social Media Management can be time consuming. It’s become increasingly difficult to keep yourself abreast with changing social media requirements, especially in today’s digital age. This blog aims to be your one-stop-shop, covering the optimum image...

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Do you explore enough?

Do you explore enough? Why should we explore?...

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How to conduct your own keyword research

Keyword research is fundamental to search engine optimisation, in many ways, it’s the foundation of all marketing funnels – searches are expressions of what people are looking for. 
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How to build a persona

A persona is a stereotypical profile that can reliably segment realistic groups of your audience. Usually personas are based on data in web analytics combined with user research....

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3 steps to achieve ROI from your influencer marketing campaigns

Why influencer marketing could be the new string to your bow and how to integrate it into your existing marketing plan....

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