Content Optimisation.

Influence your audience to do more than just browse

At BarkWeb, we know how to create website copy that's loved by search engines, starts conversations and encourages conversions.

Website content is all about creating an awesome user experience. Why serve up drivel when you can provide something real and truly engaging? You've heard the phrase "greater than the sum of all parts". This is never more true than with content. Utilising text, image and video to make sure search engines take notice and users stop and read.

Content marketing starts with storytelling, and humans have told stories for as long as we could communicate with one another. Our attention is drawn to those who tell the most engaging stories. Our mission is to create these online stories, conveying your brand story, engaging users at their first interaction with your website. 

Content marketing is vital for improving conversion rates. Landing page content should be engaging, original, shareable and have clear calls to action for maximum reward. Such content will guide users to perform the actions you require for lead generation and conversion.

If you already have content, but want it optimised for organic search, our marketing professionals can assist with ensuring content is keyword optimised, sending a clear signal to search engines that your webpage is relevant to search engine queries - optimising the visibility of your website. 

The Top SEO Trends For 2022

Search Engine Optimisation is a constantly moving target. Google continuously updates it's algorithm to provide the best, most relevant content for a user's search query. Here are the SEO trends to watch for 2022....

Read more

Examined: Customer Acquisition and Retention

Where should you focus your investment to achieve the most effective marketing campaigns? What sort of activity should you undertake? Who should you target and how?

Read more

Make your website visible - employ our content optimisation service

To find out more about our digital marketing services and to discuss your requirements, call us on 01323 735800, or email, alternatively you can fill in our contact form and Ben will get back to you.

Get in touch