It’s Beginning to Look a lot like Christmas!

Getting your business out there for the run up to Christmas can seem like a daunting and pressurised task. But planned correctly you can reap the rewards from executing some simple yet highly effective digital marketing campaigns to really boost your business, its products and services. It’s never too late to implement these strategies.

PPC Campaign Management

Dedicated and targeted PPC Campaign Management involves researching and analysing your business and forming a strategy which uses crucial keyword search terms that target customers when they are searching for your products or services online. This will increase your ranking on search engines, such as Google, and make sure your business is getting as much coverage as possible. So, now is the time to really spend some time getting your keywords right and making sure your content is tip top.

Email Marketing

Executing a direct email marketing campaign will get your brand noticed and focus on increasing your ROI. Sending out a Christmas themed email and ensuring your email stands out from the crowd will increase the chances of it being opened, read and actioned. Email mailing remains a valid form of direct marketing and in the run up to Christmas can make a difference to hits on your website and views made of your products or services, providing a special offer and sale discount can make all the difference to a successful email marketing campaign.

Remarketing

Remarketing is a great way of targeting customers who have already shown an interest in your products or services. Remarketing aims to bring back customers who have viewed your website but did not complete a purchase. When they go on to view further websites, your branded advert will appear on selected web pages. This is a very popular choice for many retail companies and will bring your customers back to your website to make that all-important sale.

Google Shopping

Putting your products on Google Merchant Centre will increase awareness of your products and boost your online presence and now is the perfect time showcase your products on Google Shopping. As qualified and certified Google Partners, we will set up and manage your Google account and ensure all your products listings and data is Google quality compliant. It’s never too late to get on board and the difference this can make to your business can be massive!

What We Do

We provide a range of digital marketing services all year round. But in the months and weeks leading up to Christmas, implementing an extra drive which focuses on increasing your ROI, can make a significant difference to your business.

Christmas Conclusion

In our experience, treating digital marketing like a ‘pick n mix’ by selecting a few different methods brings about the greatest results. Frequently monitoring and analysing results, will generate the greatest results and ensure the biggest return on investment. But digital marketing shouldn’t end there. There’s the January sales to think about too! Be different and get yourself out there!

If you need any help with your Christmas digital marketing campaigns contact Harry on 01323 735800 or email harry@barkweb.co.uk