Kino Cinemas : Website, online ticketing, POS and marketing
Kino Cinemas are a small chain of contemporary cinemas with venues in Rye, Hawkhurst & Bermondsey. Kino pride themselves on their ability to provide a finer, more relaxed experience and environment compared to other cinemas (they don’t allow popcorn and they unwrap all sweets before entering the cinemas for instance) – each venue contains restaurants with food, cafes with snacks or bars for drinks alongside comfortable seating and a place that you can enjoy a drink before your film starts or spend the evening after it has finished.
Kino came to us to help improve three key areas of their business: their marketing website, their POS (point of sale) systems and their email marketing process.
Project Brief : Simplified
- Create a new marketing site integrated with their new ticketing system, with a design focus on the venues instead of the cinema rooms
- Strategize a new process for their weekly newsletter distribution
- Set up a new POS system for their hardware across all three venues
- Train all key stakeholders on how to make changes to the site, plan film schedules & use the new POS system.