Nationwide Coffee - eCommerce Web Design & SEO
Suppliers of Commercial Coffee Machines in the UK
www.nationwidecoffee.co.uk
Project Delivery
Nationwide Coffee are a leading UK supplier of commercial coffee machines, offering a wide range of models available to rent, lease, or purchase.
They approached our team at BarkWeb for a complete website redesign, a fresh, modern platform to showcase their extensive product range, highlight special offers, and share the latest industry news.
The Project
We designed and developed a fully responsive website that provides a seamless experience across all devices. The new design reflects Nationwide Coffee’s professional and customer-focused approach, using clean layouts, high-quality visuals, and a warm, coffee-inspired colour palette to engage visitors.
Clear navigation and categorisation make it easy for users to explore different machine types, compare features, and access key information. Dedicated product pages feature prominent enquiry links, helping to improve conversions and streamline the customer journey.
We also introduced dynamic content areas to showcase current offers and news, allowing the Nationwide Coffee team to keep their site fresh and relevant. Enhanced performance optimisation ensures fast load times, while intuitive content management tools make updates quick and simple for their in-house team.
Digital Marketing & SEO Campaign
Alongside the website build, we launched a comprehensive SEO campaign aimed at increasing Nationwide Coffee’s visibility in search engines and attracting more qualified traffic.
The campaign began with extensive keyword research to identify valuable, high-intent search terms that had previously been underutilised. These insights guided content optimisation across key pages to strengthen relevance and organic reach.
Throughout development, we applied best practices for technical SEO, from keyword-optimised meta titles and descriptions to clean internal linking structures and properly tagged images.
Given the competitive nature of the commercial coffee machine industry, we implemented a strategic link-building plan to boost domain authority. High-quality backlinks were earned through guest blogging and targeted outreach, helping Nationwide Coffee climb the rankings and solidify its online presence.
The Results
The new website now provides a modern, engaging, and user-friendly platform that effectively showcases Nationwide Coffee’s products and services. With improved navigation, clear product pages, and dynamic content areas, the site enhances the customer journey from discovery to enquiry.
Combined with a targeted SEO strategy, Nationwide Coffee is now better positioned to attract, inform, and convert more customers online, establishing a strong digital foundation for future growth.