Nationwide Coffee offer the rent, lease and purchase of commercial coffee machines across the UK. They required a brand new website redesign to showcase their extensive range of coffee machines and special offers, as well as the latest industry news.
The website developed is now fully responsive across a number of platforms including mobile. Categories were added for easy navigation around the coffee machines with direct links through to enquiries.
Following the website build, our digital marketing team implemented search engine optimisation (SEO) across the site to maintain and ensure good visibility across search engines.
Alongside the design and development of a new website, our SEO services were employed in order to grow the websites visibility.
In-depth keyword research was the starting stage. Valuable, relevant keywords were found that were not previously exploited. These keywords would form the basis of future optimised content creation, with the view of increasing organic traffic to the website.
The entire design and development process of their new website was conducted with technical SEO in-mind. Newly created pages had keyword optimised titles and meta descriptions. Images had optimised titles and ALT texts, with all internal links having unique and optimised anchor texts.
Due to the competitive nature of the coffee machine vending market, an aggressive link-building strategy was employed as part of the agreed SEO campaign. With a focus on improving the authority of the nationwide coffee domain in order to aid SERP rankings, high authority backlinks were targeted with a number of guest blogs subsequently being produced.