Exemplary independent building contractors.
Russell Cawberry came to us with a brief to achieve 3 main objectives:
- Produce a modern elegant design that would showcase their work.
- Evaluate and consolidate the existing content with a view to re-structuring.
- Allow ease of updating via a modern CMS.
As ever when dealing with a client with an existing, it was essential to fully evaluate the live site and to learn from data interrogated from Google Analytics and via interviews with the client. We also helped configure and introduce an internal attribution model so they could start gaining insight as to where and why enquiries were being made.
Once the current usage of the site was understood and requirements were agreed a detailed specification was written and used as our contract for the project.