Take a look at our Portfolio!
Russell Cawberry
Exemplary independent building contractors based in Cheam, Surrey.
www.russellcawberry.com
The Project
Russell Cawberry came to us with a brief to achieve 3 main objectives:
Produce a modern elegant design that would showcase their work.
Evaluate and consolidate the existing content with a view to re-structuring.
Allow ease of updating via a modern CMS.
Pre-Build
As ever when dealing with a client with an existing website, it was essential to fully evaluate the live site and to learn from data interrogated from Google Analytics and via interviews with the client. We also helped configure and introduce an internal attribution model so they could start gaining insight as to where and why enquiries were being made.
Once the current usage of the site was understood and requirements were agreed a detailed specification was written and used as our contract for the project.
Design
We worked closely with Russell Cawberry to understand their design needs, ensuring the website reflected the quality of their work and the prestige of their clients. Professional photography, captured at the end of each project, played a key role in showcasing their work.
The design focused on giving content room to breathe, allowing images to stand out, while keeping navigation simple and efficient. After exploring several colour schemes, we agreed on a palette that incorporated the existing logo colour as the primary accent.
Build
The site was built on our own CMS, Jolojo, and the client was introduced to the system early on in the build phase so they could contribute to porting content an. Editing this 'on page' enabled the client to make text changes that were relevant but also instantly looked visually appealing and exactly what they wanted to achieve in terms of design and layout.
Staff Area
During the build phase it was relevant to introduce a members area for staff which contains important documents that can be accessed 'on-site.' For example, the companies liability insurance was now accessible to site managers when required, as opposed to being requested and stopping work. This resulted in improved efficiency for the team and saved them time.
Russell Cawberry can now easily manage their users with the in-built security of Jolojo. Documents are also non-shareable as the Jolojo file manager can attribute documents as 'members only' and security can also be granular so different user levels can be created (from staff, to foremen, managers etc.) so only relevant documents are shown or available to different user groups as required.
Pre-Live Checks
As part of our quality control process, the site underwent a comprehensive sign-off procedure, tested across multiple devices and browsers to ensure a smooth experience for nearly all users. Legacy and updated URLs were carefully mapped to the new site structure, preserving search rankings and maintaining seamless navigation. This thorough process ensured the site launched reliably and delivered a consistent, high-quality experience from day one.
Live
Once the site went live, we implemented Google Search Console and Google Tag Manager to ensure the site was fully optimised and tracking key user interactions. This setup allows Martello to gain valuable insights into visitor behaviour, monitor performance, and measure the effectiveness of marketing efforts. The site was carefully launched and supported during the initial weeks to ensure a smooth rollout and seamless user experience.
Results
We are pleased to report that the new website now has 215% more traffic, and enquiries have noticeably increased. Through the CMS, Russell Cawberry is empowered to keep content up to date and relevant, while still having full support from our team.
It’s been a pleasure working on this project, from capturing the quality of their work through professional photography to creating a website that truly reflects their brand. The results speak for themselves, making this a great success for Russell Cawberry and a rewarding project for our team.
