Tension Technology International approached us to revitalise a 14 year old website design which no longer reflected their business as a leading authority in globally used rope technology and mooring systems.
The website design we incorporated used a material paper style and focused on large photos and graphics which highlighted the key industry that Tension Tech work with - ships and mooring. This helped users to get a better feel of the site and understand what Tension Technology are about, facilitating more enquiries and more relevant traffic.
The web design was then developed on a hand-crafted bespoke template which we created from the ground up. We made the templates responsive to all devices so that the site displayed perfectly in all viewports, including on smartphone and tablet.
The website was deployed on our own in-house CMS, giving the client powerful editing and out of the box functionality so that they were empowered like never before to take contorl of their online presence.
The primary goal of the website was to help achieve a top market position for rope consultancy services, tension technology and mooring system software - to do this we utilised a multi-channel approach to digital marketing, for example using search engine optimisation (SEO).
To achieve Tension Tech's objectives we created a bespoke web design that simply and clearly laid out the services and software that they provide. The user journey on the website is important and helps to direct users to relevant information about rope consultancy, mooring system software, or litigation support that TTI provide.