Display ads.

Display network advertising using the Google Display Network (GDN) and Microsoft Ads.

Serve the most effective adverts, to the most relevant audience, at the most opportune moment in time and deliver the most brand impact.

BarkWeb use Google Ads and Microsoft Ads to target a huge network of highly relevant audiences that can be leveraged for marketing campaigns. We're great at understanding who your audience are and how to reach them, in the right way, and crucially at the most important stage of their purchase journey. We are able to craft campaigns to meet all objectives, from brand awareness to cost per acquisition.

First-party data

Core to programmatic marketing is first-party audience data as it shapes not just retargeting campaigns, but also affinity audiences, smart lists and lookalike audiences. It’s your most powerful asset; especially when being used for direct response campaigns.

Audience targeting

Outside of first-party data is where the greatest opportunity for growth resides. Derived from behavioural or demographic data, we can match new audiences using your first-party data as a template and target them with brand awareness campaigns and prospecting activity.

We’re passionate about testing and optimisation of different audiences and getting the best responses from your targeting. We ensure that your audience-targeted campaigns are quickly optimised and constantly observe their performance to find the right audiences for your activity. Where a campaign can benefit from a targeting overhaul we can quickly and easily look at who our client's customers really are and immediately use this information to augment the targeting.


Our team of experts specialise in getting the most out of your retargeting, with the right levels of moderation, control of frequency and recency, and understanding when to start suppressing messaging. If you’re looking to achieve more sales from all forms of web traffic and provide your prospects and customers with prompts to continue their user journey through to conversion then we can do just that.

We use retargeting as part of an effective marketing mix that includes prospecting and brand awareness campaigns. You can also use retargeting to help retention and renewal, as well as re-engaging with former customers.

Examined: Customer Acquisition and Retention

Where should you focus your investment to achieve the most effective marketing campaigns? What sort of activity should you undertake? Who should you target and how?

Read more

Case Study: Marlow Ropes

International SEO For Global Rope Manufacturer

Marlow Ropes is a well-renowned, global rope manufacturer for a variety of applications, from yachting to abseiling, with clients in the military, leisure marine, and construction. Marlow Ropes approached...

Read more

Nothing ventured, nothing gained.

Interested in talking with our digital marketing experts? We'd be delighted if you got in touch.

Call us on 01323 735800, or email us at enq@barkweb.co.uk, alternatively you can fill in our contact request form and we will get back to you.

Get in touch