Microsoft Advertising Agency in Eastbourne
We provide Microsoft Advertising and PPC services, as a full service digital marketing agency, to increase your visibility across Microsoft's Network and platforms such as Bing, LinkedIn and other partner sites. We will ensure that your business reaches and connects with more relevant audiences, driving more customers to your website and ultimately empowering growth for your business.
What is Microsoft Advertising?
Microsoft Advertising is a pay-per-click (PPC) online advertising system where advertisers bid for their ads to be displayed across a choice of different Microsoft platforms. With Microsoft tools that enable full control over your advertising campaign and allow you to successfully meet your goals.
Microsoft tools provide a range of options to manage your advertising campaign. These tools include options to set a specific daily fixed budget or a cost per acquisition or action to help manage campaigns and spending can be adjusted on a daily basis. You also only pay when a customer clicks on your ad and campaigns can be measured by performance so that you can test keywords, bids and timing to make sure you are getting the best return on your investment (ROI).
Get Seen Across Microsoft's Network
The Microsoft Search Network is made up of an audience of millions of people providing exposure across various platforms such as Microsoft Edge, Microsoft Bing, LinkedIn, Yahoo and MSN search results.
Microsoft Advertising boasts a unique blend of features and allows businesses to market products and services to specific audiences by different geographic regions, selected times or days of the week and by demographics. Microsoft’s LinkedIn, for example, is a professional networking platform that provides bespoke audience targeting of ads to specific categories of people not available on other platforms.
Microsoft Ad Fundamentals
Objectives & Goals
Every business is different. For that reason, we steer clear of focusing on vanity metrics that don’t move your bottom line. Before we begin any project, we will develop a clear understanding of your audience and business objectives to determine the right outcome for you.
Keyword Research
Whether it's SEO or PPC, keyword research is critical. We will conduct thorough research at the start of the project and throughout to discover high-value keywords that are more likely to convert and generate tangible results for your business.
Campaign Structure
Your campaign will be built from the ground up, starting with it’s foundations. An inefficient campaign structure can impact on ad relevance and ultimately performance. Not only that, but disorganized campaign structures make it difficult to manage and scale your campaign. Instead, we optimise ad groups, tightly align keyword groups and focus on relevancy.
Conversion Tracking
With thorough conversion tracking in place, we will help to significantly lower your overall campaign costs while increasing your conversion rates.
Ad Copy and Extensions
Through the creation of engaging, informative and tailored ad copy, alongside using the most appropriate ad extensions for your business, we will help you to boost campaign performance. Whilst image extensions are relatively new in Google Ads, Microsoft have been prioritising visual extensions for a while. Whether you’re an ecommerce business, or anyone else who may benefit from additional visual imagery.
Communication & Reporting
You’ll be assigned a dedicated account manager who will provide ongoing support during the lifetime of your campaign. Monthly, no-jargon reports will be created which clearly outline the performance of your campaign and the impact we’re having. Click-through rates, impression share, average cost-per-click, and ad spend; our reports have all the information you need.