TARGET | ENGAGE | ATTRIBUTE | ANALYSE
Working as your digital partner we use an omni-channel approach to digital marketing to achieve the best results for your business. We aren't just PPC professionals, SEO experts or social gurus, we're also innovative designers and creatives, we're brand and display obsessives and have residents geeks crunching through the numbers, stats and analytics. All of our digital marketing is attributable, so we can prove real value and return on your investment.
- Pay Per ClickPay Per Click
Pay Per Click Advertising (or PPC) uses paid for adverts to target potential customers who are specifically searching for your products or services. PPC adverts are displayed above organic or natural search engine results so that they are seen at the top of search engines such as Google. PPC advertising is an effective and flexible form of digital marketing which allows you to reach out to your customers and convert leads into sales.
As an accredited Google Partner and certified Google AdWords campaign managers, our digital marketing team have been recognised by Google as having the skills and expertise to run effective and successful PPC campaigns. PPC advertising is a proven method of successfully promoting your products and services, generating sales and driving more traffic to your website.
Retargeting displays tailored adverts, which are specifically targeted to people who have visited your website, but did not make or complete a purchase. Retargeting adverts are displayed across the web via display networks and social media websites. Retargeting is a highly effective digital marketing technique as it targets audiences who are already high-quality warm leads thereby improving conversion rates and directing customers back to your website at crucial moments.
Retargeting also builds brand awareness and reaches out to potential customers who are most likely to convert to sales. We provide a dedicated retargeting campaign management service which has proven successful results for our clients.
- Social Media MarketingSocial Media Marketing
Social Media Marketing enables you to interact, engage and target your customers with greater reach and frequency and is a very low cost way of marketing. Adverts specifically target your audience by location, age, gender, relationship status and interests making it a very effective method of marketing. Social media provides an abundance of data and results about your audience, 'likes' and 'followers' and we use this data to make your adverts relevant for the people who see them to bring you better results.
We also use social media ads to stay in touch with existing customers and find more people like them.
All of our social media ads can display across any mobile device, are highly targeted and measurable. We actively update you on how your ads perform and how your budget is spent.
- Email MarketingEmail Marketing
Email Marketing continues to be a popular and effective choice of marketing for many businesses sending out newsletters, updates or industry information to bought in lists or to an internal database of clients. Email marketing is a great way of building loyalty, brand awareness and remaining in contact with your customers. Our elegant and simple email marketing platform makes it easy to create, send and measure the impact of your email marketing campaigns.
It's possible to create stunning email marketing campaigns that engage your audience with simple drag-and-drop tools that looks amazing in every inbox and on every device. We create bespoke email templates that capture your brand to help get you started and then the opportunities are endless.
You can track your success anytime and anywhere with real-time tracking so you can see the impact of your email marketing campaign as it lands in your audiences inbox.
- e-Commerce Marketinge-Commerce Marketing
For online retailers and eCommerce websites, listing your products on Google Merchant Centre has many benefits and can mean that millions of people will potentially see your products. Google Merchant Centre incorporates Product Listings Adverts on Google search results and in Google Shopping where customers can compare products and go on to make purchases directly from your eCommerce website.
Google Shopping campaigns are a cost effective way of massively increasing the number of customers who view your products, drive more sales to your website, target customers who are specifically searching for your products and increase your customer base.
Our experienced and knowledgeable team will set up, manage and monitor your e-Commerce marketing campaign for you, relieving you of this often time consuming and complex task.
- Analytics and reportingAnalytics and reporting
Analytics shouldn't be just numbers and stats. It's intelligence and insight, straight to your inbox.
The great advantage of digital marketing is that it's easy to track and attribute, meaning measurable results to give your decision-makers the insights they need to prove a return on investment (ROI) across digital marketing channels.
Analytics measures the success of your website, your ads and social media initiatives and how people interact and engage with your content across platforms and devices. It proves what works and what doesn't and explores why.