Paid search remains the top marketing channel for paid digital marketing. So the questions is, are you getting the most from your PPC campaign?

Nowhere in Google, but your competitors are? Paying to be top, but paying too much? Our PPC strategy is to always seek the lowest cost per acquisition for your brand. Our job is to know what's happening with the algorithms to ensure you make more and spend less.

We're a trusted and well-established Google Partner, one of the first in East Sussex back when the Google Partner scheme first rolled out. Our campaigns deliver exceptional value for money and at a ROI that keeps your business ticking very healthily. All thanks to our PPC specialists, who have been providing their services to Eastbourne and East Sussex for 20+ years!  

What is PPC?

Pay Per Click (PPC) advertising, or paid search, uses paid adverts positioned at the top of search results to target potential customers who are specifically searching for your products or services at their time of need. As the name of the activity suggests, this digital marketing technique only costs the advertiser when someone clicks on your advert i.e. you pay per click.

The challenge with PPC is adapting to changes in consumer intent and evolving digital landscapes. Our role is to make sure you don’t get left behind and evolve your paid search campaigns with these changes. 

Why invest in paid search as a marketing channel?

A key benefit of paid search is that you can target your campaign locally or globally and direct your campaign to reach the right people at the right time. PPC campaigns allow you to choose your daily budget and bidding strategy among a myriad of other settings to customise a bespoke campaign as per your requirements.

Target keywords and phrases drive visitors to your website and meticulous daily monitoring, with minor tweaks, ensures your campaign is optimised and working as cost effectively as possible. Conversion data provides meaningful statistics, including ROI, so you can see what value you get from your investments.

How much does PPC cost?

For accounts spending less than £5k pcm in Google Ads and Bing Ads we typically charge £275 to £550 per month for management time. Anything more than £5k pcm adspend may require more time to manage.

Google Shopping

A real enhancement to paid search campaigns for ecommerce websites is Google Shopping. This allows you to list your products so that they appear dynamically on Google when a potential customer is looking with intent to buy. Google Shopping drives more sales by displaying your products in prominent shopping results, so more customers can find your products when they're browsing and searching for them. Because Google Shopping is dynamic, it allows for control of information on product listings and provides potential customers with accurate, relevant and up-to-date product information when searching online. 

BarkWeb is a Google Partner

As an accredited Google Partner, our digital marketing team have been endorsed by Google and are recognised as having the expertise, skills and knowledge to successfully set up and manage your PPC, Google Ads and Google Shopping campaigns.

Want to promote your website?

To find out more about our digital marketing services and to discuss your requirements, call Ben Keeley on 01323 735800, or email him at ben@barkweb.co.uk, alternatively you can fill in our contact form and Ben will get back to you.

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