Digital Marketing

Digital marketing is essential to make the most of your website, to target potential and new clients, increase ranking on search engines such as Google and ensure your content is generating the sales and leads you need to grow your business. As well as providing a bespoke website design service, as an integrated agency we also offer a range of digital marketing techniques to clients to make their online business a success.

Digital marketing campaigns use several techniques to achieve the results the client wants. Using the right mixture of techniques enables the campaign to achieve the greatest results. In conjunction with monitoring and measuring the effectiveness of each method, alterations or tweaks may need to be made along the way as the campaign progresses. Therefore, digital marketing is best seen as a long-term process, that develops and grows through testing and analysis.

Search Engine Optimisation (SEO) 

SEO continues to be a major player in the effectiveness of your website and how people search and find your website. We specialise in providing a dedicated SEO service to clients to support and enhance their online business and the team deliver a truly positive impact for businesses. We offer a free SEO Audit Website Tool which creates basic information on how your website is currently performing. Once completed we will be in touch to talk through the findings and look at how we can improve results and implement a SEO campaign.

Our SEO process

The SEO process starts with an in-depth website audit which acts like a health check of your current website and provides a starting block from where we need to set up the campaign. The audit results are incorporated into putting together an SEO Strategy which can form either a short, medium or long term project and will involve different levels of SEO techniques. Once the campaign is up and running we provide monthly SEO reports giving insight and analysis, as well as measured results, so you can see how well your website is performing. Our SEO process is fundamentally formed around our in-house mantra of Measure, Change, Report, Repeat, which we believe is the essence of creating and delivering the best results.

SEO Case Study

The clients we work with benefit substantially from our digital marketing campaign management with many positive results. One example of this is Hunt Commercial who wanted to improve their ranking on Google. To achieve this, we implemented extensive SEO and PPC procedures across the board which resulted in a large improvement in both their keyword ranking and overall SERP ranking. Below is a visual graph showing their significant site ranking improvements on Google.

It shows that Hunt Commercial now rank number one for their main semantic searches, boasting many relevant organic semantic searches. 

Conclusion

SEO provides essential and important information to enable you to make the very best of your website. To understand your customers and ensure you are achieving positive results for your online business. To find out more contact the BarkWeb SEO team on 01323 735800 or email enq@barkweb.co.uk.