Data driven approach to improving your rankings that emphasises usability, accessibility and quality
Ok, so first the preachy bit, Google has listed content as one of the top 3 most important ranking factors, so content is something you need to get right. It's really one of the most important things to invest time and money on.
Now the interesting bit!
Website content is all about creating an awesome user experience. Why serve up drivel when you can provide something real and truly engaging?! You've heard the phrase "greater than the sum of all parts". This is never more true than with content. Utilising text, image, video and anything that makes a user stop and look.
If you've spent time exploring the internet, you’ve probably seen some visually beautiful examples of website design, which may have caught your eye. But, what’s the point if the content is lousy? Well written, interesting and unique content is the differentiator.
The quickest wins in marketing strategy comes from, engaging content that is highly relevant. Coupled with technical SEO, your content strategy is the component that propells you ahead of your competition. We are masters of content optimisation. We combine quality copywriting with keywords important to your business.
Google is a self-professed query machine. You ask the questions and Google matches give you the most relevant answer. Great content writing is about providing these answers in your copy. Stop and think… “What questions do people want to ask?” and “Can I provide a relevant answer in my copy?”.