Prestige Waste Clearance - Google Ads
www.prestigewasteclearance.com
The Challenge
Prestige Waste Clearance approached us with a clear objective: to move away from their reliance on Smart Campaigns. While these automated campaigns had provided some results, the client recognised they were constraining the account’s true potential. With an average cost per acquisition (CPA) of £18, Prestige Waste were seeking a more cost-efficient solution that would help maximise profit from every job booked, without compromising on lead quality.
The Solution
To unlock the full potential of their paid search strategy, we implemented a bespoke Google Search Campaign with a Smart Bidding strategy tailored to drive conversions at a lower CPA.
We segmented the campaign into distinct ad groups based on service and location, ensuring each group could be optimised independently for performance. These ad groups included:
- Nottingham-Focused Waste Removal
- Mansfield-Focused Waste Removal
- Garden Clearance
- General Waste Removal/Collection
This granular structure enabled us to deliver more relevant ads to users based on their specific search intent, increasing both the effectiveness and efficiency of the campaign. Smart Bidding, leveraging Google's machine learning, was used to optimise bids in real time for maximum conversion potential.
The Results
Within the first month of launching the new campaign structure, the improvements were both immediate and measurable:
- CPA reduced to £10.46, down from £18 - a 41.9% decrease
- Conversion rate rose to 9.02%, up from 8.74%
- 37 conversions delivered, an increase from 34
- Click-through rate (CTR) increased to 8.96%, up from 2.33%
- Ad spend decreased to £387.15, down from £564.73
These results demonstrate that we not only improved performance metrics across the board but also delivered greater efficiency by lowering overall spend. Having now established a profitable and scalable campaign foundation, we’re working closely with Prestige Waste Clearance to scale ad spend strategically and further grow lead volume whilst maintaining profitability.
Get in Touch
We’re pleased to have helped Prestige Waste Clearance achieve strong results and make real progress. If this sounds like something you’d like for your business, just give us a call - we’re here to support you and help improve your results too.