Our brief
BarkWeb were tasked with reviewing their current website, both the design and performance, and providing a conceptual design solution as a way of future-proofing the site for years to come.
BarkWeb proposed an interrogation of their data in Google Analytics and a UX design approach for the new website design and deployed on our newest platform, Jolojo, that was fast, easy to use, and prioritised page speed. The Conference People agreed with our proposal and we embedded a BarkWeb and Jolojo team to work closely with The Conference People during the conceptual design phase.
Website design
Working closely with The Conference People, our shared concept for the new site was simple, mobile-first and high-impact. By creating dynamic webforms on-page alongside services content, and a sticky header that elegantly displayed the menu and phone number, we were able to dramatically simplify the workflows and reduce user clicks and steps to encourage greater conversions rates, and minimise abandonment.
The new design also had to emphasise The Conference People brand, and better communicate this to the user. BarkWeb used a combination of photography and new body copy throughout the material design and card-based layouts to achieve a greater brand impact directly and more frequently with the user.
Website development
Another requirement of the new design was that it was optimised for Google, so that The Conference People could better rely on their organic search presence for generating leads into the business. BarkWeb deployed the new design on their new platform, Jolojo. This platform is particularly effective on PageSpeed Insights (PSI) making it perfect for faster user experiences across desktop and mobile, and especially effective in Google's mobile-first index.
The site architecture was changed to prioritise key pages, such as Venue Finding and the Room Capacity Calculator. Other pages were restructured and the overall sitemap was reduced about 30% to remove non-performing pages. This process streamlined the new website more effectively for search engines and users.
Using Jolojo meant that BarkWeb had access to content frameworks, a system that facilitates the use of reusable components and layouts for quickly scaling page creation. This also allows the Conference People to very quickly be able to build new pages or post new blogs fast, and easily, should they want to publish more content on the website in future.
