Forget the jargon. In simple terms, Search Engine Optimisation (SEO) is the process of ensuring your business is found online by the right audience. Your strategy will be determined by your marketing objectives and influenced by changes in search engine algorithms.
As an SEO agency in Sussex, clients often approach us after becoming frustrated with a lack of visitors to their website, no visibility in search results and a silent phone. As search algorithms have evolved, the discipline of SEO has become increasingly advanced. Our SEO experts will deliver results that are measurable and impact your bottom line.Let's talk! Call us on 01323 735 800
You may be asking yourself: is SEO a worthy investment for my business? In short, if you rely on your website to deliver new business – whether it’s online sales or lead generation – then yes.
Optimising your website for organic search results will improve your site's visibility, making it easier for customers to find your business. With 75% of clicks going to first page rankings, SEO is a must for the digital success of your brand. An in-depth SEO audit can identify areas where your organic search presence can be improved and provide meaningful recommendations on how to manage it.
Google processes 3.5 billion search queries every day. More importantly, only 25% of these users make it to page 2 of Google. SEO seeks to place your business on the 1st page of Google, whereby it can benefit from cost-effective, long-term growth through organic enquiries.
Great SEO is the marriage between data-driven decisions and an iterative, creative approach. The combination of these two allow BarkWeb to provide transparent SEO that delivers long term, tangible business growth for your brand.
Of course, SEO must align with your business strategy if you want it to deliver a return on your investment. Every digital marketing campaign we manage involves experimentation and analysis on a grand scale! We use data from our SEO tools to plot baseline rankings, monitor website traffic levels, on-page events and conversions, conduct technical SEO audits, backlink profiling and link building, and a whole host of other things to gather as much useful data as we can.
Great content is key for any successful website - hence the popular phrase, 'content is king'. But what makes great content? As with anything related to SEO, it starts with effective research into your industry, competitors, and customers. Understanding your target audience, the platforms they're on and the keywords they use is essential - your content strategy will be built upon this data. After thorough research has been conducted, our SEO team will create persuasive, keyword-focused content that impresses both the user and search engines.
The authority of a website is determined by a combination of factors, including the total number, quality, and relevancy of inbound hyperlinks from other websites (backlinks). As part of our SEO strategy for your site, we'll conduct backlink profile audits, backlink gap analysis and disavow file updates within Google Search Console.
Despite being the backbone of most successful SEO campaigns, technical SEO is often overlooked as it's "out of sight". As part of our SEO strategy, we'll do regular technical SEO audits to ensure there is nothing technical preventing your site from ranking. We're firm believers that fast is the only speed. Google has continued to prioritise page speed and favour fast sites, with a clear correlation between sites which load quickly and greater visibility in search engine results. Our marketing team, paired with our uber speedy bespoke CMS Jolojo, will ensure your website is rocketship fast.
We’ve been in the SEO game since 2001, servicing clients in and around Sussex. Including Burgess Hill, Haywards Heath, Crawley, Chichester, Hastings & Eastbourne. We’ve seen it all, and have tried and tested methods to improve the organic visibility & leads for clients from all industries & sectors. With BarkWeb, you're in a safe pair of Google Partner Accredited hands.
We never guarantee particular rankings or results and any agency that does is deceiving you. The truth is, Google is constantly updating their algorithm and there will always be uncertain volatility. Despite this, we aim to increase organic leads, conversions and revenue - metrics that will have a tangible impact on your business. With our expert knowledge and experience, you will see significant improvements.
SEO is a long-term strategy. It can take months for efforts to fully come to fruition. However, we often see results far more quickly, within 3-6 months. It really does depend on how competitive the search results are for your industry, and what the key elements of the strategy we need to focus on are. It’s also important to remember that SEO is never “complete”. It needs to be worked on constantly in order to keep ahead of the competition.
We develop a bespoke SEO dashboard for each of our clients which summarises performance across SEO, PPC, Social Media and any other channels agreed upon. Reflections are also provided, which point out successes and areas of improvement for the campaign, based on pre-agreed objectives.